Technology discussions can cover software requirements, IT services and technical consultancy. Start with the current environment, the challenge and the intended outcome.
Describe the current situation and desired outcome.
Clarify functional, technical and operational requirements.
Define the proposed work, deliverables and support boundaries.
Marketing discussions can cover advertising, promotional activity and business communication. A useful brief identifies the audience, objective, available materials and intended channels.
Establish the audience and communication objective.
Review the available message, materials and channels.
Define deliverables, responsibilities and an appropriate measurement approach.
Commercial discussions can cover general commerce, import, export and distribution requirements. Begin with the goods, intended role, counterparties, markets and known constraints.
Define the goods, transaction context and intended role.
Identify counterparties, markets and relevant constraints.